OPSOBJECTS presents the new campaign for the spring / summer 2021 collection of jewels and watches.
The campaign relays the concept of nature with fresh and airy elements to spotlight the new signature OPSOBJECTS in the collection including necklaces, bracelets, rings and watches from the OPS! Luxury, OPS! Steel, OPS! Icon and OPS! Watches lines.
The creative direction of the campaign embodied lightness, expressed through a clear blue sky and a dreamy setting of flowers in a meadow. The protagonist of the campaign and enchanting muse OPS!, Ludovica Pagani, was presented fashionably in the shots wearing a variety of creations conveying their distinct styles.
The scenes portrayed the awakening of nature in the spring season to highlight new beginnings also to the viewer as well as a rebirth of the senses through the play of light and nature’s warmth and the expression of desire for freedom. The clear blue sky with subtle sunrays emulates the idea of fresh air, while the colorful flowers stimulate the senses through vivid colors and refreshing scents. It is the message that the campaign intends to convey, by using elements of great natural simplicity yet vigor at the same time to make a powerful impact.
The carefree appeal of the campaign also is reflected in the new OPSOBJECTS creations, playing upon the idea of giving space to color, creating volume and at times the unexpected romantic and minimal decorations.
The popular influencer presents the iconic jewels and watches with stylish garments, highlighting the versatility and endless opportunities to mix and match the pieces from the new OPS! collection.
The art direction of the campaign was entrusted to Yuma Production. The campaign shots were taken by the photographer Errico Fabio Russo, while the styling of the beautiful Ludovica was curated by Pamela Maione and the hair and make-up by managed by the Cotril Spa team.
During the shooting, backstage video contributions were also made to produce beneficial materials for sharing on social media and on the brand’s website, by videomaker Michele Pesce.