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Termini e Condizioni

Cookie policy Information on the cookies used by this website

Pursuant to art. 122 and art. 13 of the legislative decree n. 196/2003 (Code regarding the protection of personal data), Diffusione Orologi srl, Via Santa Maria Valle, n. 4 20123 – Milano (MI), email, as data controller, informs the user about the cookies used on this website and the data collected by them.

What are cookies and which cookies the Site uses

The cookie is a short computer document (made up of a sequence of letters and numbers) that is sent from the Site to the user’s terminal and stored there by the browser, i.e. the Internet navigation program used (eg Internet Explorer, Mozilla, Chrome) . The cookie is used as an information tool between web server and browser and can have different characteristics and functions.

In particular, the Site uses the following types of cookies:

  • “technical cookies”, necessary for the operation of the Site and to satisfy user requests: for example, session cookies for multimedia content, authentication cookies to access certain sections of the site; these cookies are session cookies, and therefore remain in the terminal only while browsing the Site and are not used for commercial purposes;
  • “analysis cookies”: these are cookies that collect information on the use of the site: this information is acquired for purely cognitive purposes, is not matched to the user’s identity and is used to identify the most visited sections of the site and thus provide to users useful and most interesting information. This information is the IP addresses of the users’ terminal, the addresses of the requested Site resources (e.g. the web pages visited), the time of the request, the method used to submit the request to the server, the browser used and other technical parameters. . These cookies are persistent, and therefore remain in the terminal for a period of time equal to 2 years. The data acquired through these cookies are also stored through a CRM (Customer Relationship Management) system and used by Diffusione Orologi srl.
  • advertising and profiling cookies aimed at direct marketing activities: this is a cookie that is installed on the user’s terminal and provides information on the pages visited and the resources requested by the user, in order to segment users and provide promotional information and marketing aimed at their needs and tastes. This information may be combined with the user’s name, for example in the event that the user is registered and connects to the site with his or her credentials. These cookies are persistent, and therefore remain in the terminal for a period of time equal to 2 years. The data acquired through these cookies are also stored through a CRM (Customer Relationship Management) system and used by Diffusione Orologi srl.
  • third-party cookies for interaction with social networks, in particular Facebook: these cookies are installed on the User’s computer in order to allow the social network to identify members when they interact with the related plug-ins.

How you can accept or decline cookies

The user can freely decide whether to accept or reject, in whole or in part, the Site’s cookies, by setting the browser to receive or reject cookies through the relevant browser functions. For more information it is advisable to consult the online help of the browser, generally accessible from the toolbar at the top of the screen.

 If cookies are disabled, some features of the Site may not be usable. Even with all cookies disabled, the browser can continue to store some information necessary for the basic use of the Site.

To delete the cookies from the browser and delete all the cookies that are currently saved on the computer, reset the privacy settings or select “delete cookies”. For more details


The user can directly, at any time and without formalities, exercise the rights referred to in art. 7 of the Privacy Code referred to in Legislative Decree no. 196/2003, and therefore obtain confirmation of the existence or not of data concerning him, to know its content and origin, verify its accuracy or request its integration or updating, rectification, cancellation, transformation into anonymous form or blocking of data processed in violation of the law, as well as to oppose in any case, for legitimate reasons, to their processing, by contacting Diffusione Orologi Srl, at the addresses indicated above.

Here we want to inform you about the data collection and use of the data on our part. The following declaration on the processing of personal data clarifies which data is collected by our web pages and which data is processed and how it is used.

1. Responsible office and rights of the interested party

The office responsible for the detection, processing and use of your personal data in

compliance with the terms of the law on protection is Diffusione Orologi srl, Via Santa Maria Valle, n. 4 20123 – Milano (MI), email

– Postal address: Diffusione Orologi srl, operational headquarters c / o Interporto Campano LOTTO D.315 / 316

80035 NOLA (NA), Italy

– Email:

You can obtain information on your data stored at Diffusione Orologi at any time and free of charge, as well as exercise your right to review, block or delete your data using the aforementioned contacts.

If you wish to object to the collection, processing or use of your data by Diffusione Orologi according to the provisions of the federal law on data protection in total or for individual operations, you can send this opposition by email, or letter to the aforementioned contacts.

Collection, processing or use of personal data

Personal data is data about the personal or objective circumstances of a specific or identifiable natural person. This definition includes: your name, your telephone number, as well as the personal data you communicate to us when registering or creating your account.

For each customer who registers, we create a password-protected direct access to his personal data stored with us. Here you can see, among other things, the data of your orders fulfilled, in progress and recently sent, as well as manage your personal data.

Account creation

During registration the following data are mandatory for a customer account (mandatory data):

  • your email address
  • your password
  • your name
  • your surname
  • your gender
  • your tax code
  • consent to the provisions on data protection
  • billing and / or shipping addresses

For your orders you must enter the correct data of name and surname, address and payment data. The email address is also useful to be able to confirm receipt of your orders and shipment as well as to communicate with you in general. We also use your email address as identification (your registration name) which is needed when you log into your account.

Use of the account

You can use your account to connect to the various European Online-Shops of Diffusione Orologi.

Collection, processing or use of your personal data

We collect, store and process your data for the complete execution of your purchase, including subsequent warranty procedures, for our services (for example: ‘Wishlist’), technical administration, own marketing purposes as well as to prevent crime and scams. Your personal data is transmitted to third parties only to the extent permitted by law, including the purposes of making contact or billing, for marketing purposes, if you have previously given your consent. As part of the order process, for example, the service providers we appoint (for example: carrier, logistics company, banks) receive the data necessary to carry out the order and the assignment. The service providers we appoint may use the data thus transmitted only for the purpose of fulfilling their task.

Use of your data for advertising purposes

In addition to carrying out your purchases at Diffusione Orologi, we also use your data for the following purposes: to continuously improve your shopping experience and to make it appropriate to the customer and individual; to be able to communicate with you about your purchases, as well as about certain products or marketing offers; and to recommend products or services that may interest you.

For this purpose, we use existing information such as, for example, confirmation of receipt and reading of emails, information on the end device you use, your internet connection, the operating system and the platform, date and time of the visit to the site, or products that you have reviewed as well as information we receive from you (including automatically generated or transmitted information). We also use the historical data of your orders.

You can object at any time in full or for individual measures to the use of your personal data for advertising purposes without this entailing costs beyond the transmission costs according to the basic rates. A communication in textual form to the contact details referred to in no. 1 (e.g. by email, letter) is sufficient.


To send the newsletter we use the email address you gave us and we only need the consent that you, as the owner of the email address, approve the receipt.

If you subsequently no longer wish to receive our newsletter, you can object at any time without this entailing costs in addition to the transmission costs according to the basic rates. A communication in textual form to the contact details referred to in no. 1 (e.g. by email, fax, letter) is sufficient. Of course, each edition of the newsletter also contains a link to unsubscribe.

Product recommendations by email

If you have made purchases on the Diffusione Orologi websites (;,, you will regularly receive product proposals from us by email. You will receive these product proposals even if you have not subscribed to the newsletter. In this way we want to send you information about products from our range which, based on your latest purchases from us, could be of interest to you.

If you subsequently no longer wish to receive product proposals or, in general, communications of an advertising nature, you can object at any time without this entailing costs beyond the transmission costs according to the basic rates. A communication in textual form to the contact details referred to in no. 1 (e.g. by email, letter) is sufficient. Of course, each email also contains a link to unsubscribe.

Banner advertising

We use the data collected during your visit to the site to show you so-called banner advertising. These are advertisements that we place on third party sites. In general, this occurs through the use of so-called cookies or pixels. Our goal is to make our advertising proposal more interesting and useful to you, so in the context of banner advertising you will mainly see products that you have already examined on our pages or products that are similar to those you are interested in (the so-called retargeting). In the context of banner advertising, we operate exclusively with pseudonymised data; cookies do not contain readable text information about your data (e.g. name or email address).

Find more information on cookies, pixels and retargeting in numbers 3 and 6 of this policy.

Prize games, market research and opinion

In the context of prize games, we use your data for the purpose of communicating your winnings and to advertise our offers. The conditions of participation in the respective prize draw contain more detailed information.

We also use your data for market research and opinion research purposes. We do not use the data collected for market research and opinion research for advertising purposes. As part of the respective investigation, or where you enter data, you will find more detailed information (in particular on the evaluation of your data). Your survey responses are not passed on to third parties or published.


Accepting cookies is not a prerequisite for browsing our pages. However, we would like to point out that our site and our services have limited functionality if we are not allowed to insert cookies.

What are cookies?

Cookies are small files that are stored on your data carrier and that store certain settings and data for interchange with our systems via your browser. In principle, two types of cookies are distinguished: so-called session cookies, which are deleted as soon as the browser is closed and permanent / temporary cookies which are stored for an extended or indefinite period on your data carrier. We need this storage to be able to set the pages of our site and our proposals in a way that is more suitable for you and therefore make it easier for you to use, for example by storing certain settings, so that it is not necessary to repeat them every time.

What kind of cookies Diffusione Orologi websites use?

Most of the cookies we use are automatically deleted from your hard drive at the end of the browser session (which is why they are called session cookies). Session cookies are used, for example, to offer you the shopping cart function on several pages. We also use cookies that remain on your hard drive. On subsequent visits there is automatic recognition of the fact that you have already been on our site and which settings and data you prefer. These temporary or permanent cookies (lasting from 1 month to 10 years) are stored on your hard drive and are deleted by themselves after the set time has elapsed. In particular, these cookies serve to make our offer more usable for consumers, efficient and safe. Thanks to these files, for example, it is possible to display on the site information selected individually according to your interests. The sole purpose of these cookies is to adapt our offer as best as possible to the wishes of customers and to make visiting our site as comfortable as possible.

What data is stored in the cookies?

Only pseudonymised data is used in the cookies used by Diffusione Orologi. When cookies are activated, an identification code is associated with them and there is no combination between your personal data and this identification code. Your name, IP address or similar data, which could allow the cookie to be traced directly to you, are not placed in the cookie. On the basis of cookie technology we only obtain pseudonymised information, for example concerning the pages of our site have been visited, the products have been examined, etc.

What is onite targeting?

Through the cookie technology on Diffusione Orologi web pages we collect data to optimize our advertising and the complete online offer. These data are not used to identify you personally, but are only used for the pseudonymised evaluation of the use of the site. With this technology we can present you with advertisements and / or specific offers and services whose content is based on information obtained from clickstream analysis (for example, fateoriented advertising that you have only examined sneakers in the last few days). Our goal is to make our online offer as attractive as possible to you and to present you with advertising that matches your areas of interest.

Are there also cookies from third-party providers (so-called third-partycookies)?

Diffusione Orologi uses some advertising partners who help make the internet offer and website pages more interesting for you. Therefore, when visiting our site, cookies from partner companies are also stored on your hard drive. In this case, these are temporary or permanent cookies that are automatically deleted after the set time has elapsed. These temporary or permanent cookies (lasting from 14 days to 10 years) are stored on your hard drive and delete themselves after the set time has elapsed. Cookies from partner companies also contain only pseudonymised or even anonymised data. These are, for example, data on which products you have examined, if something has been purchased, which products have been searched for etc. In this, some of our advertising partner companies collect information even beyond the web pages on the pages you have previously visited or which products you are interested in, in order to be able to display advertising that best meets your interests.


To this goal, our websites use retargeting technologies. We use these technologies to make the internet offer more interesting for you. This technology allows us to contact internet users who have already been interested in our shop and our products on the sites of our partners. We are convinced that the display of personalized advertising and related to interests is usually more interesting for the internet user than advertising without such references. The display of advertising media on the pages of our partners takes place on the basis of a cookie technology and the analysis of previous usage behavior. This form of advertising takes place in a completely pseudonymised way.

If you use our pages, cookies are placed and your usage data is collected, stored and used with them. Furthermore, your data is also stored after the end of the session with the browser in order to be called up, for example, on your next visit to our site.

How can you exclude the storage of cookies?

In your browser you can set the option that accepts cookies only if you consent and therefore prevent further storage of cookies for the future. If you want to accept Diffusione Orologi cookies but not those of other service providers and partners, you can choose the “Block third party cookies” setting in your browser.

Normally the help function in the toolbar of your web browser tells you how to reject new cookies and make those already present ineffective.

Log file

For each access on the web pages (,, ) of Diffusione Orologi usage data are transmitted from the respective internet browser and stored in protocol files, the so-called web log files server. The data series stored in this procedure contain the following data: date and time of the call, name of the site called, IP address, referrer-URL (URL of origin, that of the site through which you arrived on the site in question), the amount of data transmitted, as well as information on the products and the version of the browser used.

We process these series of log file data to improve and make the Watches of Diffusione Orologi Shops more usable, to identify and remove errors faster and to manage server capacities. At the same time, we use the log file data series to repel attacks on our Diffusione Orologi shop, for example those in the context of the so-called distributed denial of service that have the aim of blocking our servers by overloading them with requests.

Web analysis

To continuously improve and optimize our offer, we use so-called tracking technologies. For this purpose, we use the services of Google Analytics and Webtrekk.

Google Analytics

This website uses Google (Universal) Analytics, a web analysis service offered by Google Inc. ( Google (Universal) Analytics employs methods that allow an analysis of the use of the website by you, such as so-called cookies, text files that are stored on your computer. The information created on the use of the website is usually transferred to a Google server located in the USA and stored there. In the case of the activation of IP anonymization on this website in the member states of the EU and in the other signatory states of the Convention on the European Economic Area, your IP address is shortened before its transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the USA. The anonymized IP address transmitted by your browser to Google Analytics is not combined with other Google data.

You can prevent the detection and transmission of the data created by the cookies and relating to your use of the website (including your IP address) to Google as well as their dissemination through Google by downloading and installing the browser plugin available under the following link: http : // hl = it.

Alternatively to the browser plug-in, you can click on this link to prevent tracking by Google Analytics on this website. By doing this, an opt-out cookie is installed on your terminal device. If you delete your cookies, you must click on the link again.


In addition, we use technologies from Webtrekk GmbH, Boxhagener Str. 76-78, 10245 Berlin ( for the statistical evaluation of websites. With the help of Webtrekk services, we collect statistical data on the use of our web offer. This data is used to continuously improve and optimize the Diffusione Orologi shops and our offer and to make the pages of the website more interesting for you. For the web-controlling software used by Diffusione Orologi Webtrekk GmbH has been certified in the field of data protection by TÜV Saarland. In this context, the detection and processing of tracking data was verified and controlled in particular in terms of data security and compliance with data protection. The information that your browser transmits as part of the use of these websites is detected and evaluated. This is done by means of a cookie technology and so-called pixels, which are integrated into each website. In this context, the following data are collected: request (name of the requested files), browser type and version, browser language, operating system used, internal resolution of the browser window, screen resolution, Javascript activation, Java on / off, cookies turned on / off, color depth, referrer URL, IP address (it is detected exclusively anonymously and deleted immediately after its use), access time, clicks made, order values, carts and anonymized module contents (for example if a telephone number has been indicated and less). Direct matching with a person is excluded at any time. The data collected in this way is used to compile anonymous usage profiles that provide the basis for web statistics. The data collected with Webtrekk technologies are not used without the prior consent of the person concerned with the personal identification of the user of these web pages and are not combined at any time with the data of the pseudonym holder.

You can object to the collection and storage of your data via Webtrekk at any time with effect for the future. For this purpose, please refer to the following link:

By confirming this link, an opt-out cookie is inserted. This cookie is valid for 5 years. Please note that if you delete the cookies from your computer, you also delete this opt-out cookie, i.e. if you want to continue to object to the anonymized data collection via Webtrekk you must reenter the opt-out cookie. The opt-out cookie is placed for each browser and each terminal device. If you visit our site with different browsers or from home and office, you must place the opt-out cookie on each computer and each browser.

Retargeting and data collection by third parties for banner advertising

As part of retargeting and banner advertising, we use third-party services that place cookies on our site. These are the following companies for this activity:

  • Doubleclick by Google, Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;
  • GmbH, Rotherstr. 16, 10245 Berlin, Germany;
  • Adform Germany GmbH; Gr. Burstah 50-52, 20457 Hamburg, Germany;
  • Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA;
  • Criteo CIL, 32 Rue Blanche, 75009 Paris, France;
  • The Rubicon Project Ltd., Walmar House, 5th Floor, 296 Regent St., London, W1B 3HR,

United Kingdom;

  • Yieldlab AG, Colonnaden 41. 20354 Hamburg, Germany;
  • Xaxis, Inc., 132 West 31 Street, 9th Floor, New York, NY 10001, USA;

Secure data transmission

With us, your personal data is transmitted securely via encryption. Of course, this also applies to your order and customer login. We use the TLS (Transport Layer Security) or SSL (Secure Socket Layer) encryption system.

We also protect our WEB pages and other systems by means of technical measures against the loss, destruction, access, tampering or dissemination of your data by unauthorized persons.

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