Essentiality as a fundamental element to highlight the personality of each one, this is the message of the new OPSOBJECTS campaign. The jewels and the watches become light accents tell “simply about you”.
The Fall/Winter 2021 campaign represents the first chapter of a new communication path that OPSOBJECTS will continue in the coming seasons by developing a message that puts women at the center. The collections will be increasingly designed to be available to those who choose them. Jewelry and watches will play a pivotal role in the look of women, they will be increasingly at the service of the expression of personality, so that everyone can always feel at ease. The light and elegant style of OPSOBJECTS products allows the wearer to change their accessories, to replace and match them, to express themselves.
The new concept resulted in the choice of a neutral context in which the protagonist, Ludovica, conquers the scene dressed in basic outfits enhanced by jewels.
Each element of the campaign underlines the new concept. The background is simple, consisting of a few elements useful for inserting some geometric lines into the composition of the image.
Ludovica’s looks follow the mood and consist of basic items such as jeans, dresses and sweaters in white, black or “nude”.
In the image, the protagonist is she, the woman in her deepest essence, a person who chooses to wear her smile and minimal accessories to tell about herself. Influencer with 2.8 million followers on Instagram, Ludovica Pagani was recently included in the Forbes ranking of 100 Number One, the 2021 list of the prestigious magazine that includes the 100 young leaders of the future