The OPS! is the protagonist of a new campaign entitled “Candy”. Protagonists are the bracelets, rings and stud earrings from the OPS! Pois line. Classic 50s motif, the polka dots stand out white on colored backgrounds. A contemporary “pin up” wears them, a girl who finds in her sweet snack, based on cup cakes, the same softness of silicone jewels.
The “dots” theme is reinforced throughout the composition and appears in the background and on the set table.
The sweetness of every detail refers to the “sugary” tones of the jewelry proposals that entice the most trend-conscious girls.
This is how the popularity of the OPS! Love bracelet, iconic jewel of the brand and best seller of all time, is affirmed.